My specialty has always been the “odd” requests that no one else could handle.
Anyone can build you a WordPress plugin, but, who do you get when you want a mobile app that programs your CNC machines to build custom widgets? Or, you have an ancient Dbase app on an SCO Xenix box that you need converted and moved to the cloud?
That’s where I come in. For me it has never been about the specifics. With experience in so many platforms and industries I can work with anything. To me it’s about logic and problem solving. The language, platform, environment is secondary and is the easy part.